“Inside a cup of coffee there is a whole world: the crossing of different cultures, the fragrance and exoticism of true paradises, history, art, journeys. And then, of course: science, know-how, innovation and a lot of passion & work.
Which voice could narrate the story and the thousands secrets of coffee – one of the proud excellences of the ‘made in Italy’ , well recognized all over the world – if not the voice of someone who chose excellence as his own personal & professional life mission?
Andrea Illy, visionary entrepreneur, walks us through the story of his family and his Company , following the steps and the dream of his grandfather Francesco, the founder: offering the greatest coffee in the world, to the world.
Andrea also introduces the reader to the virtuous circle generated by coffee: the pleasure and well-being experienced by the consumers creates economic and social development in the coffee grower communities. His dream stems from the positive economy concept and the theory of complexity, guiding us towards an optimistic, despite very realistic vision of a more sustainable future, in which coffee represents best practice and hope.
Among the many food & industry stories which have been published so far, very rarely the entrepreneur, the expert, the innovator and the man himself have been intertwining the way they do in ‘A coffee dream’: a book which sends an extraordinary, positive message about how hard work & passion to create an excellent product can express a universe of beauty, pleasure, respect, sustainability and innovation. “
Vittorio Bo – Codice Edizioni